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Make storytelling part of your marketing strategy
Download the guide →
Make storytelling part of your marketing strategy
Download the guide →STORYTELLING
Storytelling is an effective B2B marketing tool because it can make a brand more relatable and influence buyer decision-making. We’ve created a storytelling guide to help you connect with B2B buyers that are interested in personalised experiences and reading educational content.
What’s covered in the guide?
- The importance of narrative storytelling
- Non-linear B2B marketing and the multiple touchpoint journey
- Brand purpose and the concept of why
- The 7 plot types
- Using the 10 Cs of storytelling
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