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The B2B Marketing BenchmarkFood & Nutrition

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The B2B Marketing Benchmark – Food & Nutrition

The B2B Marketing BenchmarkFood & Nutrition

Download the first ever B2B Marketing Benchmark built on sector-specific data to provide a relevant overview of the Food & Nutrition ingredients marketing communications segment, delving into its challenges, planning behaviours, and future aspirations.

With exclusive input from industry expert Heather Granato, the report compiles insights and perspectives from marketers in the sector to shed light on the factors shaping today’s communications strategies, pinpoint gaps and uncover opportunities for B2B ingredients brands to achieve more impact.

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CHAPTER 1:
B2B BUDGETS & OUTLOOK

How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what level of confidence do they hold for the upcoming year? Here, we explore the budgeting and forecasting behaviours most prominent among B2B marketers in F&N.

CHAPTER 2:
CREATIVITY IN B2B

In an era where customers are bombarded with information, marketing communications that embrace creativity are more likely to capture attention and leave a lasting impression. But, exactly how influential is creativity for Food & Nutrition B2B marketers? And more importantly, what are they doing to gain the creative edge?

CHAPTER 3:
MARKETING COMMUNICATIONS STRATEGIES

In the dynamic world of F&N B2B marketing communications, many brands are consistently reassessing their approach, drawing insights from research, embracing calculated risks and exploring innovative channels. But how does this play out in reality? And how receptive are brands to taking the leap?

 

Download the B2B Marketing Benchmark