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All roads (should) lead to conversion

One key consideration for your marketing planning is how to better align sales and marketing for improved business performance. Both departments are notorious for working in silos, which has the potential to negatively impact on buyers’ journeys and your business. Our latest interactive article covers the importance of alignment, how the modern B2B sales funnel can be optimised, and the untapped potential of ABM (account-based marketing). Click here to read our guide today and get in touch with us for more information.

Read our guide to B2B storytelling, the concept of brand purpose, the 7 plot types to master, and much more.

In this interactive issue, we cover:

  • The importance of sales and marketing alignment
  • Cracking the non-linear sales funnel
  • Plugging the gap with technology
  • Account-based marketing, and how it can help your business
  • Becoming truly customer-centric

Discover the The Alignment Issue

More about alignment

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