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B2B !MPACT: Does TikTok have a place in B2B marketing?

With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media.

But where does TikTok belong in B2B marketing?

On our latest podcast episode, Matt and Oli discuss all things TikTok and whether you should be targeting your B2B audience on the world’s most popular channel.

What’s your experience with TikTok in B2B? Get in touch with us on [email protected], we’d would love to hear your views.

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