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BDB bolsters leadership team

Following last month’s announcement of our new managing director, Matt Smith, BDB has added three senior marketing and communications professionals to its new leadership team.

(L-R Sally Martin, Matt Smith, Jon Hallowell, Catherine Butcher)

Dr Catherine Butcher, life sciences and health director, joined BDB in 2007 as an account director responsible for leading science focused client campaigns.  Originally from a clinical research background followed by her role as specialist public relations consultant for life science businesses, Catherine brings analytical planning skills and deep sector knowledge for transforming technical briefs into marketable content and effective creative initiatives.  Catherine also heads up BDB Asia, BDB’s Singapore office which extends its range of integrated services to clients in Asia-Pacific and reinforces its international presence.

Sally Martin has been appointed BDB’s client services director.  With extensive experience in leading comprehensive integrated global marketing communications campaigns for corporate and financial services conglomerates, Sally joins BDB from Tangerine where she was a senior account director and head of corporate and professional services practice.  Sally previously worked as a vice president at Bliss PR in New York, where she was also head of crisis communications, and at Weber Shandwick in London.

Jon Hallowell joins BDB as creative and brand strategy director to add a global cutting edge to all client campaigns, programs and brand challenges. Jon’s extensive strategic branding experience will enhance BDB’s team performance globally across multiple disciplines.  One of the most awarded creatives in b2b, Jon will ensure that BDB’s output continues to be focused on delivering results.  Jon joins BDB from Marketecture and throughout his career has led global branding and go-to-market projects for major corporates.

Matt Smith, managing director of BDB said: “The calibre of our new leadership team is second to none.  BDB has an unrivalled reputation in b2b marketing, and our new senior structure will ensure we remain the go-to agency for marketing for the world’s most admired businesses and brands.  As we enter an ambitious new growth phase, I am confident that we will continue to deliver on our client service promise by attracting and retaining the best talent in the industry.”

Contact us today to see how, with our new leadership team, we can unlock b2b marketing opportunities for your business.

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