Marketing communications consultancy, BDB, has further expanded its team with the reappointment of Nicola Aldren as account director. With a background in international B2B marketing communications, brand development and PR, this latest hire significantly bolsters the company’s integrated consultative and strategic offering.
Nicola rejoins BDB with 10 years’ experience in bioscience, food, engineering and professional services industries. Starting her career as a biological scientist, Nicola has since transferred her skills into devising and delivering technical B2B marketing communications campaigns. She has extensive experience in client services and has most recently held departmental head and senior management team roles at her previous agency.
Nicola will be responsible for overseeing a number of the consultancy’s leading accounts in industries including food and nutrition and pharmaceuticals. She will continue to grow the company’s brand and technical offerings, as well as develop integrated international communications campaigns which meet clients’ specific business objectives.
Matt Smith, CEO at BDB, said: “We’re delighted to welcome Nicola back to the team at such an exciting time for the company. Her wealth of technical and industry experience really complements BDB’s complex b2b client base. The latest hire will enable us to continue providing a first-class consultancy service to our international clients.”