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BDB to hold communications planning workshop at London Build Expo 2016

BDB will be hosting a training workshop at this year’s London Build Expo on ‘Marketing Communications Campaign Planning in the Construction Industry’. Taking place on Thursday 27th October between 2:10pm and 3:40pm, the session will examine the effects of marketing on the B2B decision making process. It will also explore how businesses in the construction industry can plan their communications campaigns for maximum effectiveness.

Aimed at companies involved in the construction value chain, from SMEs to large organisations, the session will highlight the changing communications landscape and the latest trends in the construction marketing industry. Attendees will gain an understanding of the planning process for activity targeting key audience groups in the built environment, and how to increase return on investment from creative campaigns.

Held at London’s Olympia on 26th and 27th October, the Expo will bring together 100+ companies from across the construction industry, focusing on projects and opportunities in London and the South of England. The event will be attended by a wide variety of businesses and organisations including developers, contractors, government, local councils and suppliers.

BDB has extensive experience across the construction, engineering, manufacturing and energy sectors. If you would like to find out more on the services that BDB provides, call us today on +44 (0) 161 925 4700 or email [email protected].

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