In a pioneering move, BDB now offers a consultation service that supports its b2b clients across multiple industries in identifying and maximising opportunities around their sustainability and circular economy initiatives. BDB Sustain helps businesses to deliver effective, future-first marketing campaigns and become industry leaders when it comes to communications on sustainability.
Spearheading the new initiative is Account Director, Mike Alty. He comments: “The question of how to be a genuinely responsible business, with people, planet and profit at the heart, is one that is being asked in more and more boardrooms, with numerous international manufacturing organizations highlighting both the necessity and the real opportunity of shifting to sustainable models of business and a circular economy.”
He continues: “With BDB Sustain, we work with our clients, no matter how far along that path they are, to recommend and implement the marketing communications strategies which will most effectively support them in the pursuit of sustainable and profitable business models.”
Matt Smith, CEO, added: “We have the honour to work with real industry leaders when it comes to sustainability in business. Take our clients DSM and Corbion, for instance. Last year, DSM was named among the leaders in the Dow Jones Sustainability World Index, and this year was confirmed as one of the 100 World’s Most Sustainable Corporations by Corporate Knights.”
He adds: “The time is now for b2b businesses to harness the opportunities associated with shifting to a sustainable approach to business – which have real economic and environmental potential. BDB Sustain helps our clients to better tell their future-first, sustainability stories.”
A specialist in b2b marketing communications for over 30 years, BDB has gone from strength to strength – achieving significant new business wins, impressive organic growth, a brand refresh, and the development of a fully integrated and enhanced international service offering.