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BDB picks up new manufacturing brief

International b2b marketing communications consultancy, BDB, has added MacDermid Enthone Industrial Solutions (MEIS), a leading manufacturer of surface coatings and finishings, to its growing portfolio of industrial clients. BDB will provide branding, design and PR, as well as event support, to raise awareness of MEIS’ product expertise and corporate values.

Working with a range of industries, including automotive and aerospace, BDB will support in communicating MEIS brand values on innovation, service, expertise and sustainability, alongside developing corporate collateral and supporting trade events.

BDB will also be working on a key campaign for its global quality assurance program – ZinKlad®, including strategic positioning, media relations, and marketing collateral. The team was appointed following a competitive pitch after showcasing its professional approach, superior b2b marketing communications expertise, and in-depth technical knowledge.

Alan Gardner, Global Marketing Manager at MEIS, comments: “We were looking for a global b2b partner to take our external marketing communications to the next level. The BDB team were able to prove to us that they have the skills and expertise to do just that. We’ve already been struck by the quality, support and delivery of the projects completed”.

Matt Smith, managing director at BDB, said: “We have extensive knowledge of the surface coatings and finishings sector and we are looking forward to putting this into practice with MEIS, helping move the brand forwards. It’s a fantastic opportunity to be working with yet another market leading, global brand from a corporate positioning point of view, as well as engaging with the technical, product-led side.”

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