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Jessica Turner, Digital and Social Media Apprentice: My First Week at BDB

It’s the end of my first week at BDB and it’s started at full pace! In the space of a couple of days, I have gone from being chosen to join BDB at the Juice Academy Boot Camp to getting stuck into lots of exciting new projects (who knew I could proof read Arabic!).

I first met BDB at the Juice Academy open day held on 20th October. I decided to apply for the academy’s apprenticeship scheme as I have always been interested in social media and digital marketing, and I was keen to experience a working environment. When researching the companies attending the day, BDB had always been a clear favourite. As an established integrated agency with a strong heritage, I knew that working at BDB would help me gain valuable industry experience. In addition, the fact the agency has lots of really diverse and interesting B2B clients really appealed to me as it means I’m working on new things every day. As you can imagine I was very pleased when I found I had been chosen to join the BDB team!

When I arrived at the office on my first day, everyone was so friendly. Following an extensive induction programme into the agency’s clients and processes, I got stuck into a number of projects including newsletter coding, e-shot design and social media audience mapping. I also helped the production team proof-read a variety of brochures for one of our international clients, in complex languages such as Russian and Arabic! On the Tuesday, BDB held a sector lunch focusing on the coatings industry. The monthly lunches, held by one of BDB’s specialist account directors, are extremely useful as they give the team insights into the key industries the agency works in. There was also the added bonus of pizza!

In my first week I also attended a day of college at the Juice Academy as part of my apprenticeship. The year-long course teaches us about business skills and the different social media platforms and software, with each session led by a different professional working in the industry. This week’s session was very extensive and focused on content analysis, business analysis and presentation skills.

As my first week comes to a close, I can’t believe how much I have learnt in such a short space of time! Being an apprentice has given me a great opportunity to begin a career in something I enjoy, while gaining an industry recognised qualification. I am looking forward to getting involved in further projects at BDB and learning more about the marketing industry. One thing’s for sure, it’s going to be an exciting year!

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