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Martech made simple: create the ultimate stack

While often misunderstood as rather mysterious and complicated, Martech is in reality just a simple marriage of marketing and technology. And most B2B marketers are already employing it to a certain extent, they might just not know it yet.

In our guide to Martech, we explain how positioning technology as a core driver for growth, creating a strategic technology framework and creating the perfect ‘stack’ can support the successful planning, execution and evaluation of marketing campaigns. In this issue, we cover:

  • A simpler take on Martech
  • Types of tools at your disposal
  • 8 tips for building the perfect stack
  • The bigger picture

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