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Mastering the art of B2B storytelling

Storytelling is an effective B2B marketing tool because it can make a brand more relatable and influence buyer decision-making. We’ve created a storytelling guide to help you connect with B2B buyers that are interested in personalised experiences and reading educational content.

What’s covered in the guide?

  • The importance of narrative storytelling
  • Non-linear B2B marketing and the multiple touchpoint journey
  • Brand purpose and the concept of why
  • The 7 plot types
  • Using the 10 Cs of storytelling

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