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Mastering the art of B2B storytelling

Storytelling is an effective B2B marketing tool because it can make a brand more relatable and influence buyer decision-making. We’ve created a storytelling guide to help you connect with B2B buyers that are interested in personalised experiences and reading educational content.

Mastering the art of B2B storytelling (Feature image)

What’s covered in the guide?

  • The importance of narrative storytelling
  • Non-linear B2B marketing and the multiple touchpoint journey
  • Brand purpose and the concept of why
  • The 7 plot types
  • Using the 10 Cs of storytelling

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