In the B2B landscape, a trade PR strategy can be a cornerstone of long-term business stability and success. But doing trade PR is one thing – doing it the right way can be quite another.
In this guide, we share some of our insights from our +35 years’ experience in B2B public relations to bring you the ultimate article about trade media PR – we hope it helps inspire and inform your next campaign.
Explore the trade media PR guide
Trade PR provides many benefits for B2B brands, from boosting reputation to maximising company value. In this chapter, we discuss the role it plays within a wider B2B marketing strategy and how to leverage its power.
Trade media public relations is about much more than just getting press releases published; it’s important to think strategically. In this chapter, we share our tips on how to make your next trade PR campaign a success.
All set and ready to go?
Don’t forget these essential elements and hacks – including key do’s and dont’s – to bring your trade PR campaign to life and ensure it is impactful and effective.
What worked well? What didn’t? Tracking the full impact of a B2B trade PR campaign is essential but can be difficult. Learn how to show results and gather learnings to inform future activities.