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Trade media buying & planning

Back to Media planning & buying

Trade media buying & planning

Back to Media planning & buying

When it comes to trade media buying, we leave no stone unturned. With our expert team of media planners and buyers, we think strategically and meticulously analyse the trade media landscape to identify the most effective channels for your advertising campaigns. Given our history of managing a high volume of placements, we have the expertise and experience to advise on the best opportunities and confidently report on performance. Whether it’s print publications, digital platforms or industry events, we have the knowledge to deliver results.


Our approach is tailored to your brand’s specific goals and budget, ensuring that every e-shot, website takeover or advertorial contributes to your overall marketing objectives. We understand the nuanced nature of trade media buying and have established strong partnerships with key publications in numerous sectors. We also have access to prototype opportunities for testing new formats ahead of other advertisers. This allows us to spot the most valuable opportunities to reach with your audience and drive meaningful engagement. Whether it’s increasing brand awareness, driving conversions or maximising ROI, you can trust in us to make the smart choice for your business.


From negotiating competitive rates to optimising placements for enhanced exposure, we project manage the entire media buying process with precision and care. By partnering with us, you gain access to seasoned media buyers with close ties to an expansive network of trusted trade media outlets, built up over 40 years in the ingredients industry. Our cross-functional team works in tandem to provide a fully integrated media planning and buying service.


We understand the importance of clear, transparent and timely reporting to guide your advertising strategies towards success. Using actionable insights and comprehensive benchmarking data, we can adapt, optimise and refine your future campaigns. Ensuring your trade media presence remains dynamic and responsive. Unlocking the power of media buying that helps you achieve more impact. 

Drive sustained success in the trade media marketplace with BDB.

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