The B2B buyer experience is primarily driven by marketing and sales teams however, they traditionally and notoriously work in silos; fully invested in delivering their own objectives.
But, when successful B2B selling relies on a strong partnership between the two, ensuring their efforts are aligned is crucial for businesses.
In the Alignment issue of the knowledge, we delve into the integration of marketing and sales to work seamlessly as one, the evolution of the sales journey and how Account Based Marketing (ABM) can cultivate synergy between the two teams.
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