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Alignment

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Aligment Issue

Alignment

Stronger together, weaker apart...

Volume 1 / Issue 3

The B2B buyer experience is primarily driven by marketing and sales teams however, they traditionally and notoriously work in silos; fully invested in delivering their own objectives.

But, when successful B2B selling relies on a strong partnership between the two, ensuring their efforts are aligned is crucial for businesses.

In the Alignment issue of the knowledge, we delve into the integration of marketing and sales to work seamlessly as one, the evolution of the sales journey and how Account Based Marketing (ABM) can cultivate synergy between the two teams.

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CHAPTER 1:
ALL ROADS (SHOULD) LEAD TO CONVERSION

 

Imagine a world where marketing and sales teams work together as a unified force, joyfully reaping the rewards of a successful, cohesive process. Although not easy –and as unlikely as it may seem– alignment between the two is possible. In this chapter, we explore how.

 

CHAPTER 2:
FEEDING THE MACHINE

 

The B2B sales funnel is not as straightforward as it used to be – buyers now expect more when they engage in a transaction. In this chapter, we discuss how alignment between marketing and sales can make the difference between a deal or a no deal.

 

CHAPTER 3:
MARKETING NEVER SLEEPS

 

In today’s world, there are countless ways to engage with B2B buyers, via a multitude of platforms. Find out how to ensure that relevant information is readily available and that sales representatives have the tools they need during face-to-face meetings in this chapter.

 

CHAPTER 4:
WHAT’S THE DEAL WITH ABM?

 

Hailed as the strategy to break through the marketing and sales alignment impasse, ABM – Account Based Marketing –requires that both teams work closely together to nurture high-value B2B opportunities. Learn more about this focused strategic approach, here.

 

 

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